My New Apple Tagline
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Yesterday I was in the Apple store (it was like one big candy jar with very expensive candy in it) and someone asked me what the difference is between a Mac and a Win@#$%^&*dows PC (I get that question all the time, as I’m a big Mac fan and I’ve not been seen in public without my powerbook).
So I started, apart of course from the eye pleasing design, about the easy and intuitive way the Mac operating system works and that the word virus isn’t listed in a Mac User’s vocabulary. Then I went on with the Mac this, Mac that story and more of the same, but one way or the other I was not able to get trough and convince this tech dissavvy windows guy. I grabbed the Wired and showed him the ad (expressing the same I was trying to tell), but he was clearly not convinced, noticeable by his answer: “You’re aware of the fact that you’re showing me an AD right?” probably meaning that an ad is not truly objective (he was abso right).
So I felt it was time to improve my Apple pitch. How can I convince anyone of the dominance of a Mac over Windows?
I came up with this new tagline I’ll use as of now, which was inspired by an expression my ex girlfriend used the other day:
Once you go Mac,
You never go back!
P.S. If you have the opportunity to connect me with Apple’s CMO, don’t hesitate (Mr Jobs would do as well) :)
