Two weeks ago I had a brief discussion with the CEO of Corendon Airlines, Atilay Uslu, about his business. He told me that the airline sector is going to test out some new business models in the future. One of the ideas was to give away flights for free and earn on sponsorships, advertisements and sales during the flight. This is a pretty interesting model and I’d love to test it out once. How would a flight like that look like? (I’ve put a € sign on every revenue stream).
Your seat would be sponsored by a Telco of the country you’re flying to (€ fee per passenger)
The entertainment system would only show programs like: home shopping (or better flight shopping) (€ cost per item sold and cost per view), the best commercials (€ cost per view), infomercials full of advertisement about the city of your destination (€ cost per view).
Of course there is the opportunity to gamble (€), just sweep your credit card and start earning back your vacation!
Maybe you can win a Nokia cell-phone (supplied by Nokia, with widsets preinstalled -barter deal-) via a game of Bingo (€ per ticket).
Sweepstakes, win a holiday for the whole family, sponsored by travel agent x (barter deal with travel agent) (€ per lot)
Everything can be purchased via your credit card, with cash or by reversed billed SMS messages (for micro payments).
Do you want an internet connection? and power for your laptop? no problem, your credit card please (€ per flight).
Then of course there is the food and beverages department. Corendon signs of a deal with the Coca Cola Company and Unilever to sell only their products (€ flat fee per year), to make sure that you’ll buy enough food and beverages they have the Climate Control!! Chances are that these flights will be hot, the air will be dry and it will smell like your favorite bakery (€).
These are just some things I’ve made up during my 1.5 hours flight from Stockholm to Amsterdam (the climate control forced me to buy a water, crisps and a tonic). I think it is quite an interesting case and would love to take part during the brainstorm sessions of Corendon, Easyjet, KLM, etc (I know a way to do that for virtually free as well :) )
I’m in the hotel lobby of some hotel in Parma and just had a meeting with David Weinberger (author of ‘Cluetrain Manifesto’ and ‘everything is Miscellaneous’)
David is a very smart and interesting guy and it was a great meeting. We were having coffee in the centre of Parma on a beautiful square.
David just came back from a speech he gave for the happy few of Academia Barilla (apparently one of the biggest Pasta companies in the world) on Pasta2.0 :).
We had some interesting conversations about the web and his book. I videotaped an interview with him that lasts almost 30 minutes and I’ll post that later on when I review his book on expertlog.
I’m really glad I traveled to Italy to meet him. Now I have another appointment with one of the few internet entrepreneurs of Parma (that is at least what they say): Alessio Garbi.
Once again it has been confirmed: We’re only at the beginning of the all the exciting stuff the web will bring us. The next billion people will decide where the web is going. Thanks David.
We’re (The fleckers) in Berlin at Web2.0 Conference, produced by O’Reilly. Yesterday we arrived at the venue (which is around 20 km outside of Berlin) after an all night long Road trip in Boris’ car (really fun).
I’ve been to several sessions and one of them was about OpenSocial, given by Google.
I’ve seen multiple talks of GOOG representatives and they all had one thing in common: They were all boring. I think the reason for that is that they always talk about things everybody already knows and do not elaborate about the future of Google, their strategy and thoughts. They do not inspire the audience.
Yesterday it was the same all over again. Google talking about OpenSocial sounds really interesting and inspiring, but I didn’t hear one thing I didn’t know, not one thing that made me think, not one thing that grabbed me and gave me an excuse (if you need one) to discuss things after the session with other participants.
Disclosure: I fell asleep during the session, so I might have missed the interesting parts :)
I love to cook, but lately haven’t found much time to do so. In my search for new good recipes I found this talented cook (age 2) making the best dishes ever. It is really funny and as it turned out (by a real coincidence) that this is my 2 year old cousin, I checked with the mom and she secured me that it was 100% safe…
So enjoy the next Jamie Oliver, his (stage)name is: Le Petit Chef
I already heard rumors that Le Petit Chef is in the making of his own cookbook :)
Next week I’ll go to Parma and Florence. In Parma (Thursday) I’ll meet David Weinberger (my favorite author on technology and business) and will go to Florence to work there for 2 days out of some local quality coffee bars.
If you have tips for Parma or Florence, please let me know. Also if you know of any cool startups there, I’d love to meet up and hang around (or work at their office for a couple of hours). My network in these cities is very limited, so every help is welcome
I’ve been asked to write about and review business books on expertlog.nl. Today my first book review was published including a video interview with the author (recorded in Palo Alto, Silicon Valley).
The review also ended on the front page of Sprout as well with a great title:
“Decentrale organisaties zijn onverslaanbaar”
in English: ‘Decentralized organizations are unstoppable’
I’m working on my second book (and interview with the author). If you have suggestions, know an author of a good businessbook, or are the author of one, feel free to leave a comment (or ping me).
I included the video interview here. Check the article at expertlog
After my previous post on my new dating concept where I use Facebook flyers to market the concept :), the founders of Hyves reminded me via email that it is possible and cheaper (well, that is something to be seen) to put up targeted ads on hyves as well.
And as they really likes the concept they even upgraded my account with some virtual euros so I can have the first 20000 views for zero real euros (still get it? :)).
I immediately put up the same add as I did on facebook, targeted at girls between 25 and 30, living in amsterdam. The only difference is that I cannot target the ads to single women, but that is just a minor difference.
This is really getting to be an interesting experiment and I’m getting a little bit nervous as well… The possibility that people I know will see the ad has increased exponentially now that the ad is up on Hyves. At first it was a nice little innocent experiment, but now it is really for real!
So I think it is time to add a tagline to the concept. How about this:
Patrick’s Dating show Girls from Facebook vs Girls from Hyves
I was having troubles with getting an ad on facebook for my dating show (still having fun with this brainwave :)).
I wasn’t the only one, it appears that facebook is only accepting American Creditcards (or at least no Dutch ones). Probably because they cannot verify contact addresses outside of the US.
I know a lot of people who tried to get their ad on Facebook, and they all faces the same problem. Dorothee came up with the idea to use a US credit card and yesterday I was having a meeting with Travis Choma (he’s Canadian) and I asked him if he happened to have a US credit card… Turned out that he did. He put my add on Facebook!!!
And it seems that I’m one of the first one in the Netherlands running an ad (That is so cool!)
I’m paying 5 cents per click with a max of 5 euros a day. Let’s see how this goes.
Lennaert, the lead developer of fleck, did an interview about his project (with Bram and Boris) Twittermail.
It is a pretty nice video interview on nu.nl
Two months ago, the founder of Twitter (Biz Stone) was in Rotterdam and at a dinner at Boris’ parents place he met the Twittermail guys. I happen to have “exclusive” footage :)
I’m in the hotel lobby of some hotel in Parma and just had a meeting with 
Well, at least for Patrick’s Dating Show.
